The popularity of OTT services continues to accelerate.
Today, we live in an era where movies, dramas, and entertainment shows can be enjoyed easily at home or on the go.
As OTT platform prices continue to increase,
more users are looking at ad-supported free services.
This post explores the growth of OTT and the reasons free streaming is gaining attention.
Where did OTT streaming start?
OTT platforms evolved by replacing cable TV with online streaming.
Thanks to mobile and tablet accessibility,
the user base grew rapidly.
As outdoor activities decreased during COVID,
OTT usage increased dramatically.
Strengths and weaknesses of OTT platforms
OTT allows users to watch what they prefer on demand.
Multiple OTT platforms release new shows and movies regularly.
Of course, drawbacks exist.
Price increases and pay-per-view models add pressure.
Subscription cancellations are also increasing.
What is ad-supported streaming?
Ad-supported streaming offers free access to users.
Content becomes accessible without subscription fees.
FAST services are becoming read more more popular.
It balances cost savings and profitability.
Why ad-based platforms are rising
FAST services are quickly settling into the market.
As more people look for free entertainment after the pandemic, ad-based platforms gained focus.
New ad-supported services are expanding globally.
With news, sports, and entertainment, interest continues to rise.
Final thoughts
As OTT subscription fees rise, interest in free streaming continues to grow.
Exploring options helps match personal needs.
Content consumption will keep evolving.